Diet Coke

Happy Friday before the long weekend!

For those of us trapped in preproduction, today is dragging on like the last day of school. It's a beautiful day outside! Why won't the bell ring?

Meanwhile, we thought we'd take a quick moment to acknowledge the official drink of every movie production office: Diet Coke.

For some reason, producers and their underlings down this stuff like IV fluid. We've seen people drink up to 6 cans a day -- which has extreme results when mixed with our other official liquid sponsor, Starbucks lattes. Caffeine is how the movie gets made. It makes our world go round.

This detail -- producers screaming for Diet Coke -- was yet another reason why "Tropic Thunder" is an excellent movie. It's behind-the-scenes depictions were comically spot on. Les Grossman "will fuck you up"... when he's juiced up on Diet Coke.

We can't quite pick out what makes Diet Coke more addictive that regular Coke, or Diet Pepsi for that matter. Just know that the production fridge needs to have it. Tons of it.